Postroom

Home studio

A weekly social desk for neighborhood shops.

Shops pay a monthly fee. You write the posts from your kitchen table. No inventory, no lease, and no staff until the work is bigger than one person.

To start
A laptop
Optional domain, about $15.
First fee
$290 / mo
Eight posts. Invoice them yourself.
Solo ceiling
14 shops
After that, pay an editor from the fee.

The same three days, every week.

  1. Monday

    The shop sends photos. You ask one question.

  2. Wednesday

    Drafts land in their inbox before lunch.

  3. Friday

    You schedule the week and send a three-line recap.

Sample posts

Fictional shops, real captions. Use them as your portfolio this week.

  • Tuesday · Shop plan

    Thursday pour-over until the pot is gone. Window seat is open.

    Hearth Coffee

  • Wednesday · Starter plan

    Peonies landed this morning. Twelve bunches, then we are done.

    Bell & Stem

  • Friday · Shop plan

    Flu shots, walk-in, Saturday 9 to 1. No appointment.

    North Clinic

  • Thursday · Counter plan

    New mugs, still warm. The blue ones go first.

    Kiln & Co

Monthly fees

You keep the relationship. They keep the photos. You invoice on the first.

  • Starter

    $290

    per month

    Eight posts, captions, and a Friday recap.

    For a shop that posts twice a week.

  • Shop

    $490

    per month

    Twelve posts, four stories, one monthly promo.

    Where most neighborhood shops land.

  • Counter

    $790

    per month

    Sixteen posts, stories, review replies, a monthly recap.

    For a counter that stays busy.

The path to $500,000

One person can deliver about 14 shops. Past that, an editor costs about $150 a month per extra shop, paid from the fee. This mix is a starting point — change the counts.

  • 8 × Starter$27,840
  • 24 × Shop$141,120
  • 36 × Counter$341,280

Gross fees / year

$510,240

After editors

$413,040

68 shops · editor cost $97,200 · needs help past 14

This mix clears $500,000 in fees.

Put a shop on the desk

This does not charge a card. It saves the lead in your studio. You send the invoice — a payment link is enough for week one.

  1. 1. Send the sample posts to 20 owners this week.
  2. 2. Offer two Starter months at $190 if you need a first yes.
  3. 3. Do the Monday–Friday loop before you buy anything else.

Questions

Can I open this next week?
Yes. The samples are the portfolio. Message shops you can walk to. Take the first yes and run one week of posts before you spend money.
What do I need to buy?
A laptop you already own. A way to get paid. A domain if you want this page under your own name. Editors come later, out of client fees.
Is $500,000 guaranteed?
No. It is about 14 shops if you work alone, or a small desk of editors if you want the full number. The calculator shows both the fees and what you keep.